Digital Marketing

Email Advertising

Have you thought about cost effectively emailing farmers information about your product?

We can help! has over 740,000 farm and ranch deliverable emails. Programs can be deployed to our general farm audience or we can target specific demographics for you. We have 30 demographic/regional selects.

Response rates depend on your tag line, the product offered, the call to action, the number of links and the content. You can expect a 2.5% 5% open rate and a 5% to 10% click through rate from the opens. We will save these opens and collect them into your personal “white file”. When you want to email these specific clients who have already expressed interest in your product we can do that for you.

Only want to target certain states?

No problem. We can tailor your deployments exclusively to the areas you want…down to zip codes if needed.

Don’t currently have an in house email file or e-newsletter program?

Don’t worry, we can help create one for you through our own in-house program that will be more effective and cost efficient than doing it on your own. We’ve been emailing our farms for almost 10 years and would love to help you create a digital marketing program to the farms and ranches.

Who we target:

Select has a database of 740,000 farmers and ranchers. We have built our database over the last 20 years through our direct mail efforts.

Exclusive Dealer Co-op Email Campaign:

Working with our preferred manufacturers dealers, we can target local farmers within each dealer’s territory and send them customized emails. Click HERE for more information.


You can email up to 740,000 farmers of all types or select from several demographics. You can also target by crop type, livestock or geographic location.

How it works:

  • Week 1, we deploy your email to up to 740,000 farmers and ranchers. We are able to observe and measure the email recipients actions, opens and clicks and other elements of this email through our analytic metrics.
  • Week 2 & 3 we send your specific follow-up e-mail to all of the contacts who opened the initial email, putting your name, products and website directly into their inbox.

*Artwork can be maintained or changed at anytime to provide new information or to experiment with different messages.

*We do not give out the email addresses in our list

* We do encourage clients to have a registration/sign-up form to facilitate capturing email addresses and contact information


TaraDigital Marketing